We've been putting QR codes on a lot of interesting things lately – ads, postcards, point-of-purchase displays, posters, etc.

Frequently QR codes take you to a static web page with more information on the company or a special offer. Not so with Primavera Marketing. They wanted to do something a little different. Primavera is an established brand for food service and distributers worldwide, but until recently have not had a consumer presence. That all changed this year with their newly designed 1lb and 120g resealable package of walnut halves and pieces. This project gave Page Design an opportunity to show off our package design and video scripting skills to an international audience.

Click here to watch video on YouTube.

Video Concept
The package features a QR code on the front display panel which takes mobile device users to an informational video. This video highlights several aspects of the company including: growing region, product quality, processing, sustainability, family history and company longevity. We spent the better part of three days filming this year's harvest, Primavera's state-of-the-art processing facility and stakeholders interviews. Sacramento-based SIMZ Productions filmed, edited and produced the video based on our storyboard and script. They did a great job adding visual interest to a somewhat technical subject utilizing jib shots and post production techniques.

Prepping Jib Shot for the Hand Sorting Tables & Shooting in the Field

More to Come
Coming soon is packaging for dried cherries and almond slices. Unique QR codes and videos will be created for each of these as well.