When a client comes to us with a complex problem, Page Design Group meets them head on with a whole assortment of message driven solutions. This was the case when Allen Strategic, in conjunction with the Urban Pyrethroid Stewardship, a California-based collaboration, walked through our doors. The purpose of the proposed project was to inform the public and homeowners about the proper use, storage and disposal of outdoor consumer pesticide products, including pyrethroid insecticides. When not properly handled, stored, or disposed of, these pyrethroids can be harmful to California's water and the environment.
The purpose of the proposed project was to inform the public and homeowners about the proper use, storage and disposal of outdoor consumer pesticide products, including pyrethroid insecticides.
To start this 8-month-long project, Page Design Group first proposed a simplified campaign name. After thorough research and an in-depth naming process, applyresponsibly.org was born. Catchy, easy to remember, descriptive and drives people to the website. The applyresponsibly.org campaign involved the creation of a logo, informative and environmentally friendly brochure, educational website, advertisements for BART cars and an assortment of branded giveaways in a presentation package.
The presentation package was a large component of the applyresponibly.org campaign. It involved working with national vendors who each produced affordable and message driven pieces of the puzzle. These giveaways included gardening gloves, knee pad, trowel, folding frisbee, refrigerator magnets and California poppy seeds, topped off with a press release, brochure, and general message to recipient. Every piece in the box was visually branded with the Apply Responsibly logo. Three hundred of these boxes will be distributed across California encouraging organizations such as garden clubs and media to inform and educate others about the proper use, storage and disposal of pesticide products containing pyrethroids.
Clear branding, consistent eye-catching designs and concise messaging made this campaign a success. Now get out there and enjoy your pest free garden, but remember to always Apply Responsibly.
Please visit applyresponsibly.org for tips on the proper use, storage and disposal of outdoor consumer pesticide products, including pyrethroid insecticides.
