Olio Nuovo is just one of the many Extra Virgin Olive Oils produced by California Olive Ranch (COR), located in Oroville, CA. Olio Nuovo literally means "New Oil" because it is created from the maker's first crush of olives. It is only offered once a year at the beginning of the crush, and chefs look forward to its release each year because of its burst of fresh olive flavor. This year COR decided to update the label so that the bottle's exterior would reflect the unique oil inside. The new look pays homage to the Mediterranean origin of olive oil, but also has a fresh California flair with the use of bold colors and clean type. This new look was followed through to COR's Food Service labels which go on their 2.5 & 5 gallon boxes.

For more information on California Olive Ranch and the many oils that they produce visit their website at www.californiaoliveranch.com (they have a new site coming soon with more recipes as well as usage tips).

Click thumbnails below to see the before and after photographs as well as the new Food Service packaging.