Page Design Grouptag:http:,2010:/Northern California's best source for creative, graphic design solutions. Specializing in print, collateral, web design, advertising, packaging, identity design and display graphics, Page Design will make sure your message is seen and heard.Mango 1.4Painting California Rice Fields with Fabric: Part 2 of 2urn:uuid:AEE2A5DF-FFE3-371E-E383B3F7C8B4B2192010-02-10T04:02:33Z2010-02-11T06:02:00Z<p>Well, the wait is over... the final art for the 2010 California Rice
Commission Leg Day Gift Box, entitled "California Ricelands," is
complete!</p>Heather Orr-Martinez
<p><a title="California Ricelands Fabric Collage Large View" rel="shadowbox" href="/assets/content//blog/CaliforniaRicelands_Final.jpg"><img style="float: right; margin-left: 15px; margin-right: 15px;" title="California Ricelands Fabric Collage" src="/assets/content//blog/CaliforniaRicelands_med.jpg" alt="California Ricelands Fabric Collage" width="180" height="274" /></a>Well, the wait is over… the final art for the 2010 California Rice Commission Leg Day Gift Box, titled "California Ricelands," is complete!</p>
<p>And, not only is it one of our favorites so far, it is one of Merle's favorite pieces as well – sure to inspire many aerial views of the Sacramento Valley in her future work. The final art you see to the right is applied to a gift box lid as well as note cards and other promotional items. You can view the original in person for the next few weeks at Merle's studio located at <a title="The Art Foundary & Gallery Wesite Link" href="http://www.artfoundrygallery.com/index.html">The Art Foundry</a>. After its "official" unveiling at Leg Day 2010 on March 2, the piece will be traveling to the offices of lucky dignitaries around Sacramento. <br /><em>(For a larger view of the final art click on the image.)</em></p>
<h4>Documenting the Progress</h4>
<p>CRC documented Merle's progress in a video, "California Ricelands Fabric Collage," and it is available for viewing on You Tube. You can also view it by clicking on the image below.</p>
<p>
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<p>It was a great pleasure working with Merle on this piece and we look forward to seeing her work in the future. For more about the process involved in creating this beautiful piece please visit<a title="Painting California Rice Fields with Fabric: Part 1 of 2" href="/post.cfm/serlin-art"> "Painting California Rice Fields with Fabric: Part 1 of 2"</a> which includes photos of the process and links to Merle's website. And, take a moment to check out the NEW California Rice Commission website (<a title="California Rice Commission's Website " href="http://www.calrice.org/">www.calrice.org</a>), everything you wanted to know about California rice as well as great recipes!</p>
A New Year Sees Three New Websites!urn:uuid:28D3B9D9-FFE3-371E-E33780A49053744F2010-01-21T09:01:22Z2010-01-21T01:01:00Z<p>We are proud to announce the launching of three new web sites:
California Rice Commission, H-G Training and California
Self-Insurers' Security Fund. </p>Heather Orr-Martinez
<h2>We are proud to announce the launching of three new web sites:
California Rice Commission, H-G Training and California
Self-Insurers' Security Fund. <br /></h2>
<h5><a title="California Rice Commission's Website " href="http://www.calrice.org/index.htm">California Rice Commission (CRC)</a></h5>
<h5><br /></h5>
<p><a title="California Rice Commission's Website " rel="shadowbox" href="/assets/content//blog/CalRice_Website_Lrg.jpg"><img style="float: right; margin-left: 20px; margin-right: 20px;" title="www.calrice.org" src="/assets/content//blog/CalRice_Website_Med.jpg" alt="California Rice Commission's Website Homepage" width="180" height="219" /></a>CRC's mission is to promote the interests of California rice and
rice growers domestically and internationally. They also provide market
research,
education, advertising and promotion, as well as production and
processing research necessary to promote, maintain and enhance the rice
industry. Their website is very information driven with facts on almost
anything you wanted to know about rice – and specifically California
rice. Page Design created the overall look and feel for the site and
worked with CRC's web master to achieve the desired functionality.
Whether you want to find a killer rice recipe (try the <a title="Ginger Cilantro Rice with Grilled Coconut Shrimp" href="http://is.gd/6cJT0">Ginger Cilantro Rice with Grilled Coconut Shrimp</a> it is really
good!) or learn about how rice farming affects the environment, this
site will provide you with all the info you need. <em>(Click thumbnail above for a larger view.)</em></p>
<hr />
<h5><br /></h5>
<h5><a title="H-G Training Website " href="http://www.hgtraining.com/">H-G Training – Improving "People Skills" Since 1993</a><br /><br /></h5>
<h5><a title="H-G Training Website " rel="shadowbox" href="/assets/content//blog/HGTraining_Website_lrg.jpg"><img style="float: right; margin-left: 20px; margin-right: 20px;" title="www.hgtraining.com" src="/assets/content//blog/HGTraining_Website_med.jpg" alt="H-G Training Website Homepage" width="180" height="149" /></a></h5>
<p>Jeanie Hagen-Greene, principle of H-G Training, believes well-trained employees are the key to an organization’s success, and providing them with "people skills" is the most important skill of all. H-G Training provides instruction and learning to equip employees with these and other professional skills needed to accomplish an organization's goals and objectives. Jeanie was very specific on the look and feel she wanted for her website: clean, simple and elegant with a user friendly interface and easily updatable blog. The final site includes an updated logo, new color scheme and custom photos taken by our own Mark Aplet. Thanks to Jeanie's diligent blogging, hgtraining.com comes up on the first page during a search engine query. <em>(Click thumbnail above for a larger view.)</em></p>
<hr />
<h5><br /></h5>
<h5><a title="California Self-Insurers' Security Fund Website" href="http://www.securityfund.org/">California Self-Insurers' Security Fund (The Fund)</a><br /><br /></h5>
<h5><a title="California Self-Insurers' Security Fund Website" rel="shadowbox" href="/assets/content//blog/SecurityFund_Website_Lrg.jpg"><img style="float: right; margin-left: 20px; margin-right: 20px;" title="www.securityfund.org" src="/assets/content//blog/SecurityFund_Website_med.jpg" alt="California Self-Insurers' Security Fund Website Homepage" width="180" height="195" /></a></h5>
<p>California Self-Insurers' Security Fund is a non-profit organization responsible for managing the collective
liabilities of workers comp claims arising when former self-insured
private companies operating in California become insolvent. Their web site is intended to assist a wide range of stakeholders and interested parties to better understand our operations, member eligibility requirements in the highly regulated, complicated world of self insurance. The web site was designed and coded by Page Design and is hosted in house. We worked closely with The Fund's public relation's provider Stevan Allen, of Allen Strategic, on the content and site architecture. As part of the design process we updated their existing logo to give The Fund a fresh look. <em>(Click thumbnail above for a larger view.)</em></p>
<p> </p>
Holiday Fun: Spreading the Love!urn:uuid:B2F339B5-FFE3-371E-E33A8B01F06F79032009-12-28T10:12:42Z2009-12-28T01:12:00Z<p>I wanted to share two items we just finished that might make you
smile. The first is this year's Ratto Bros. calendar, and the other is
our very own Page Design Group Party Animal Playing Cards... both hot
of the press!</p>Heather Orr-Martinez
<h2>Creative Marketing In A Tough Economy<br /></h2>
<p><em>When marketing dollars are a little tight (as they especially are this year) you have to be even more creative to get your clients' attention… this is especially true with holiday gifts and cards. I wanted to share two holiday items we just finished that might make you smile. The first is this year's Ratto Bros. calendar, and the other is our very own Page Design Group Party Animal Playing Cards… both hot of the press!<br /></em></p>
<h5>Ratto Bros. 2010 Calendar: <em>Superheroes of Food</em></h5>
<h5><img style="margin-left: 0px; margin-right: 0px;" src="/assets/content//blog/RattoCalendar_med.jpg" alt="Ratto Bros. 2010 Calendar" width="410" height="205" /><br /></h5>
<p><br />This is the fifth consecutive year that Ratto Bros. has created a calendar as their holiday gift. It is our challenge each year to top the previous year's concept… and I have to say that this years calendar is quickly becoming one of my favorites! It is designed as a desktop flip calendar and showcases three months at a time to allow those in the produce industry a look ahead. From its retro design to the very creative and funny copy, <em>Superheroes of Food</em> is sure to stay on people's desks all year. Click on the thumbnails below to view the calendar… but beware of the healthy eating enemies Fatty Acid and Flavor Blahs or you might get caught up in their diabolical plans!</p>
<h5><a title="Ratto Bros. 2010 Calendar Cover" rel="shadowbox[group]" href="/assets/content//blog/RattoCalendar_cover.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/RattoCalendar_cover_thumb.jpg" alt="Ratto Bros. 2010 Calendar Cover" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar Inside Spread" rel="shadowbox[group]" href="/assets/content//blog/IntroSpread_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/IntroSpread_thumb.jpg" alt="Ratto Bros. 2010 Calendar Intro Spread" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar January" rel="shadowbox[group]" href="/assets/content//blog/Spread1_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread1_thumb.jpg" alt="Ratto Bros. 2010 Calendar January" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar February" rel="shadowbox[group]" href="/assets/content//blog/Spread2_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread2_thumb.jpg" alt="Ratto Bros. 2010 Calendar February" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar March" rel="shadowbox[group]" href="/assets/content//blog/Spread3_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread3_thumb.jpg" alt="Ratto Bros. 2010 Calendar March" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar April" rel="shadowbox[group]" href="/assets/content//blog/Spread4_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread4_thumb.jpg" alt="Ratto Bros. 2010 Calendar April" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar May" rel="shadowbox[group]" href="/assets/content//blog/Spread5_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread5_thumb.jpg" alt="Ratto Bros. 2010 Calendar May" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar June" rel="shadowbox[group]" href="/assets/content//blog/Spread6_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread6_thumb.jpg" alt="Ratto Bros. 2010 Calendar June" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar July" rel="shadowbox[group]" href="/assets/content//blog/Spread7_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread7_thumb.jpg" alt="Ratto Bros. 2010 Calendar July" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar August" rel="shadowbox[group]" href="/assets/content//blog/Spread8_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread8_thumb.jpg" alt="Ratto Bros. 2010 Calendar August" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar September" rel="shadowbox[group]" href="/assets/content//blog/Spread9_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread9_thumb.jpg" alt="Ratto Bros. 2010 Calendar September" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar October" rel="shadowbox[group]" href="/assets/content//blog/Spread10_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread10_thumb.jpg" alt="Ratto Bros. 2010 Calendar October" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar November" rel="shadowbox[group]" href="/assets/content//blog/Spread11_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread11_thumb.jpg" alt="Ratto Bros. 2010 Calendar November" width="60" height="60" /></a><a title="Ratto Bros. 2010 Calendar December" rel="shadowbox[group]" href="/assets/content//blog/Spread12_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spread12_thumb.jpg" alt="Ratto Bros. 2010 Calendar December" width="60" height="60" /></a></h5>
<h5><br /></h5>
<h5>Page Design Group: <em>Party Animal Playing Cards</em></h5>
<p><em><img style="margin-left: 0px; margin-right: 0px;" src="/assets/content//blog/PageCards_med.jpg" alt="Page Design Playing Cards" width="410" height="189" /></em></p>
<p>We have a lot of talented artists here at Page Design, and this year we wanted to share the illustration skills of Kurt Kland. During every Monday morning staff meeting you will find Kurt sketching away (instead of paying attention) in his sketchbook / job list. But we don't mind because the results are illustrations that cannot be described in words… but to give you a hint several of them involve gorillas drinking martinis and smoking cigars. What better way to showcase Kurt's playful illustrations than to create a deck of playing cards. Kurt did research on traditional cards and created individual characters for each of the face cards. You'll find all sorts of hidden details that will make you chuckle out loud.<br /><br />You didn't get a deck of cards you say… well drop by the studio and we will gladly share, but don't wait too long we have a limited supply! Take a look at all the face cards by clicking the thumbnails below and check out Kurt's blog at <a title="Kurt Kland's Website" href="http://www.52doodles.com/">www.52doodles.com</a>.</p>
<p><a title="Page Design Playing Cards / Clubs" rel="shadowbox[group]" href="/assets/content//blog/Clubs_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Clubs_thumb.jpg" alt="Page Party Animal Spades" width="60" height="60" /></a><a title="Page Design Playing Cards / Hearts" rel="shadowbox[group]" href="/assets/content//blog/Hearts_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Hearts_thumb.jpg" alt="Page Party Animal Hearts" width="60" height="60" /></a><a title="Page Design Playing Cards / Diamonds" rel="shadowbox[group]" href="/assets/content//blog/Diamonds_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Diamonds_thumb.jpg" alt="Page Party Animal Diamonds" width="60" height="60" /></a><a title="Page Design Playing Cards / Spades" rel="shadowbox[group]" href="/assets/content//blog/Spades_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" src="/assets/content//blog/Spades_thumb.jpg" alt="Page Party Animal Spades" width="60" height="60" /></a></p>
Painting California Rice Fields with Fabric: Part 1 of 2urn:uuid:C15F542B-FFE3-371E-E3ABCB384D95B6FA2009-11-05T12:11:05Z2009-11-05T05:11:00Z<p>For the fifth consecutive year the California Rice Commission (CRC)
has commissioned an original piece of artwork from a Sacramento area
artist for its annual Leg Day Gift Box. This year's artist <a title="Link to Merle Axelrad Serlin's Personal Website" href="http://www.axelradart.com/">Merle Axelrad Serlin</a>, has been a fine artist since 1991...</p>Heather Orr-Martinez
<h2>For the fifth consecutive year the California Rice Commission (CRC) has commissioned an original piece of artwork from a Sacramento area artist for its annual Leg Day Gift Box. </h2>
<p><img style="margin-left: 20px; margin-right: 20px; float: right;" title="Merle Axelrad Serlin" src="/assets/content//blog/MerleSerlin_med.jpg" alt="Merle Axelrad Serlin" width="180" height="262" />This year's artist <a title="Link to Merle Axelrad Serlin's Personal Website" href="http://www.axelradart.com/">Merle Axelrad Serlin</a>, has been a fine artist since 1991, but has roots in architecture and still keeps her license current in the field. Merle uses fabric as her medium of choice, and has developed a unique collage technique which creates layers of textures, patterns and colors which draw your eye into each composition. She has a pallet of fabric that puts most fabric stores to shame, and hand paints many of the pieces herself. The resulting effect makes you want to reach out and touch the work, but you must resist the urge, as the oils from our hands can damage the fabric.</p>
<p>I recently visited Merle's studio to view her progress on the piece, and found out in the process that her very first fabric collage was inspired by Sacramento rice fields and the patterns they create from the air. So, it has been easy for her to embrace this project and she has taken the opportunity to revisit the fields from the air during several plane rides. She was able to document the different colors and textures of the fields during these flights. Her final composition captures the rice fields at different stages of maturity as well as the iconic Sacrament River as it meanders through the Sacramento Valley fields.</p>
<p>Merle is currently half way done with the piece and should be finished in early December if all goes well. So, there is plenty of time to pop into her studio and view the piece in progress at 1021 R Street upstairs in <em>The Building</em> which also houses <a title="The Art Foundary & Gallery Wesite Link" href="http://www.artfoundrygallery.com/index.html"><em>The Art Foundry & Gallery</em></a>. Merle has an open studio policy and can be found hard at work most Monday-Fridays. She also hosts an Open Studio during each S<em>econd Saturday Art Walk</em> between 6-9:00pm.</p>
<p>Below is a sneak peak of the piece, but you will have to stay tuned for Part 2 of this blog to view the finished art and watch a short documentary on the project created by Jim Morris of CRC and Pat Kuske of <a title="Patrick Kuske Productions Website Link" href="http://www.patrickkuske.com/">Patrick Kuske Productions</a>. </p>
<p><a title="Merle Axelrad Serlin" rel="shadowbox[group]" href="/assets/content//blog/MerleSerlin_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Merle Axelrad Serlin" src="/assets/content//blog/MerleSerlin_Thumb.jpg" alt="Merle Axelrad Serlin" width="60" height="60" /></a><a title="Close-Up of Fabric Layering" rel="shadowbox[group]" href="/assets/content//blog/CloseUp_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Fabric Collage Close-Up" src="/assets/content//blog/CloseUp_thumb.jpg" alt="Fabric Collage Close-Up" width="60" height="60" /></a><a title="Hand Painting Fabric for the Water" rel="shadowbox[group]" href="/assets/content//blog/PaintingFabric_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Hand Painting Fabric for the Water" src="/assets/content//blog/PaintingFabric_Thumb.jpg" alt="Hand Painting Fabric for the Water" width="60" height="60" /></a><a title="Wall of Fabric" rel="shadowbox[group]" href="/assets/content//blog/FabricChoices_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Wall of Fabric" src="/assets/content//blog/FabricChoices_Thumb.jpg" alt="Wall of Fabric" width="60" height="60" /></a></p>
UC Davis GSM's "Innovator" Wins Prestigious CASE Award!urn:uuid:5EC75D1E-FFE3-371E-E32825434C2F37942009-10-16T03:10:31Z2009-10-16T06:10:00Z<p>The Spring/Summer 2009 and Fall08/Winter09 issues of the <em>Innovator</em> won a Silver Medal in the very competitive External Tabloids and Newsletters category of
this year’s Council for the Advancement of Education (CASE) District VII
Awards of Excellence.</p>Heather Orr-Martinez
<h2>Congratulations are in order for all of those involved in the production and design of the UC Davis Graduate School of Management's biannual magazine entitled the <em>"Innovator"</em>. </h2>
<p><img style="margin-left: 15px; margin-right: 15px; float: right;" title="Spring/Summer 2009 Innovator Cover" src="/assets/content//blog/Inno_summer09_cover_med.jpg" alt="Spring/Summer 2009 Innovator Cover" width="165" height="247" />The Spring/Summer 2009 and Fall08/Winter09 issues of the <em>Innovator</em> won a Silver Medal in the very competitive External Tabloids and Newsletters category of
this year’s Council for the Advancement of Education (CASE) District VII
Awards of Excellence. This is the Innovator's first silver medal although it has received three bronze medals in the past five years. </p>
<p>The mission of CASE International is to advance and support education worldwide. International membership includes more than 3,200 colleges, universities and independent elementary and secondary schools in 55 countries around the world. CASE serves nearly 40,000 advancement professionals on the staffs of member institutions and more than 22,000 professional members. (For more information on the award, visit CASE's website at <a title="CASE Award Link" href="http://www.casevii.org/">www.casevii.org</a>.)</p>
<p>Page Design Group has been working with the Graduate School of Management for the past 15 years on the <em>Innovator</em>. Each issue is full of interesting and well written stories that make coming up with creative designs easy.</p>
<p>Congratulations again to everyone at the Graduate School of Management for producing an amazing publication that continues to gain recognition within educational circles and beyond!</p>
<p><em>Click on the thumbnails below to view a larger image of the winning issue's front cover and inside spread.</em></p>
<p><a title="Spring/Summer 2009 Innovator Cover" rel="shadowbox[group]" href="/assets/content//blog/Inno_summer09_cover_lrg.jpg"><img style="margin-left: 0px; margin-right: 0px;" title="Spring/Summer 2009 Innovator Cover" src="/assets/content//blog/Inno_summer09_cover_thumb.jpg" alt="Spring/Summer 2009 Innovator Cover" width="60" height="60" /></a><a title="Spring/Summer 2009 Innovator Sample Spread" rel="shadowbox[group]" href="/assets/content//blog/Inno_summer09_spread_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Spring/Summer 2009 Innovator Sample Spread" src="/assets/content//blog/Inno_summer09_spread_thumb.jpg" alt="Spring/Summer 2009 Innovator Sample Spread" width="60" height="60" /></a></p>
<p>To view or download the entire magazine visit the UC Davis Graduate School of Management's website at <a title="UC Davis GSM Innovator Link" href="http://www.gsm.ucdavis.edu/innovator/">www.gsm.ucdavis.edu/innovator/</a>.</p>
Produce & Beyond: A Recap of the 2009 Fresh Summit urn:uuid:3A9509DD-FFE3-371E-E35AFBE5A3D23AF82009-10-13T11:10:22Z2009-10-13T02:10:00Z<p>The 2009 "Fresh Summit" has come and gone with a fury, leaving in its wake great samples of Page Design's trade show talents...</p>Heather Orr-Martinez
<h2>Every year the Produce Marketing Association (PMA) puts on an
international trade show dedicated to the produce and floral industry
entitled "The PMA Fresh Summit". </h2>
<p>This year the Summit was located close
to home in Anahiem, California and attracted over 19,000 attendees –
including two of the Page Design Group gang. The months heading into
the Summit are (to put it lightly) a bit crazy, both for the studio and
our clients. So, we look forward to attending the event since it gives
us a rare opportunity to see the results of all our hard work in action.
This year we had the pleasure of helping Garden Highway and Dulcinea
prepare their booths and marketing materials for the event. Each
company stood out against the crowd with innovative booth designs and
collateral materials.</p>
<hr />
<h3><br />Garden Highway <a href="http://www.gardenhighway.com/home.html">www.gardenhighway.com</a></h3>
<p><img style="margin: 0px 15px; float: right;" title="Garden Highway Menu Board" src="/assets/content//blog/GardenHwyMenu_med.jpg" alt="Garden Highway Menu Board" width="165" height="247" />Garden Highway provides fresh-cut vegetables, fruits and specialty items for those of us with an active, fast-paced lifestyle looking for healthy alternatives to traditional fast foods. Recently they have added a line of products called "Chef Essentials" which provides the home chef (or novice chefs , such as myself) with convenient,
pre-measured, one meal portions. You can choose from items like pot roast mix, soup starters, fajita vegetables, green beans almandine and the list goes on and on. Garden Highway followed this concept through to their booth design and created a space that was one part gourmet home kitchen and one part intimate cafe which drove home the idea that you can create fresh, healthy and gourmet meals in a short amount of time.</p>
<p>Page Design created the labeling system for the new product line as well as the existing line. We also worked with Garden Highway on signage, brochures, menu boards, channel signs, POS, sales sheets and more. </p>
<p><em>Click on the thumbnails below for a quick tour of their booth and some of the collateral materials created for the trade show. </em><br /><a title="Garden Highway Booth" rel="shadowbox[group]" href="/assets/content//blog/GardenHwy_BoothFront_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Garden Highway Booth" src="/assets/content//blog/GardenHwy_Boothside_thumb.jpg" alt="Garden Highway Booth" width="60" height="60" /></a><a title="Garden Highway Booth" rel="shadowbox[group]" href="/assets/content//blog/GardenHwy_Boothside_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Garden Highway Booth" src="/assets/content//blog/GardenHwy_BoothFront_thumb.jpg" alt="Garden Highway Booth" width="60" height="60" /></a><a title="Chef Essentials Label Design" rel="shadowbox[group]" href="/assets/content//blog/ChefEssentials1.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Chef Essentials Label Design" src="/assets/content//blog/ChefEssentials1_thumb.jpg" alt="Chef Essentials Label Design" width="60" height="60" /></a><a title="Chef Essentials Label Design" rel="shadowbox[group]" href="/assets/content//blog/Veggie.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Chef Essentials Label Design" src="/assets/content//blog/Veggie_thumb.jpg" alt="Chef Essentials Label Design" width="60" height="60" /></a><a title="Chef Essentials Label Design" rel="shadowbox[group]" href="/assets/content//blog/Meals.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Chef Essentials Label Design" src="/assets/content//blog/Meals_thumb.jpg" alt="Chef Essentials Label Design" width="60" height="60" /></a><a title="Fresh Party Favorites Label Design" rel="shadowbox[group]" href="/assets/content//blog/FreshFruit_Packaging.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Fresh Party Favorites Label Design" src="/assets/content//blog/FreshFruit_Packaging_thumb.jpg" alt="Fresh Party Favorites Label Design" width="60" height="60" /></a><br /><a title="Pureheart Martini" rel="shadowbox[group]" href="/assets/content//blog/MelonMartini_Recipe_lrg.jpg"></a></p>
<hr />
<h3><br />Dulcinea <a href="http://www.dulcinea.com/">www.dulcinea.com</a></h3>
<p><img style="margin: 0px 15px; float: right;" title="Melon Teasers" src="/assets/content//blog/MelonTeasers_med.jpg" alt="Melon Teasers" width="165" height="220" />Dulcinea provides PureHeart® watermelons, Tuscan-Style™ cantaloupe and Rosso Bruno™ tomatoes year round. They also partner with Garden Highway to package their fruit in pre-cut and overwrap options. This year their booth focused on educating visitors not only to the unique taste of their fruit, but the variety of options melon can add to your menu year round. Visitors to the Dulcinea booth were treated to tasty recipe samples which were provided in a recipe booklet called "Savory Flavors". Page Design helped create the books and art directed the photo shoots with photographer Ron Busselen (<a href="http://www.busselenphoto.com/">www.busselenphoto.com</a>) and food stylist Patty Mastracco to create the book's eye catching photography. Visit the Dulcinea website for more great recipe ideas or click on the link below to download a PDF version of the booklet.</p>
<p><em>Click on the thumbnails below to view selected recipes. </em><br /><a title="Melon Teasers Recipe" rel="shadowbox[group]" href="/assets/content//blog/MelonTeaser_Recipe_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Melon Teasers" src="/assets/content//blog/MelonTeaser_Recipe_thumb.jpg" alt="Melon Teasers" width="60" height="60" /></a><a title="Creamy Yogurt Melon Pops Recipe" rel="shadowbox[group]" href="/assets/content//blog/CreamyYogurtPops_Recipe_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Creamy Yogurt Melon Pops Recipe" src="/assets/content//blog/CreamyYogurtPops_Recipe_thumb.jpg" alt="Creamy Yogurt Melon Pops Recipe" width="60" height="60" /></a><a title="Grilled Tuscan-Style Skewers Recipe" rel="shadowbox[group]" href="/assets/content//blog/TuscanStyleSkewers_Recipe_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Grilled Tuscan-Style Skewers Recipe" src="/assets/content//blog/TuscanStyleSkewers_Recipe_thumb.jpg" alt="Grilled Tuscan-Style Skewers Recipe" width="60" height="60" /></a><a title="Rosso Bruno Caprese Tower" rel="shadowbox[group]" href="/assets/content//blog/RussoBruno_Recipe_lrg.jpg"><br /></a><a title="Dulcinea Savory Flavors Recipe Booklet" href="/assets/content//blog/Dulcinea_RecipeBook_low.pdf">To download a PDF of the entire recipe booklet click here.</a></p>
Roaming Ghostland: An Intriguing Cover for an Intriguing Bookurn:uuid:F6E0293C-FFE3-371E-E3F9CC790A3272E82009-09-03T05:09:43Z2009-09-03T08:09:00Z<p>Congratulations to Stevan Allen on the realization of his book <em>Roaming Ghostland</em> – the story of a defining moment both in modern European history as well as his own life as an idealistic young journalist who abandons everything to chase his dream as a freelance foreign correspondent covering the demise of East Germany after the Berlin Wall crashes down.</p>Heather Orr-Martinez
<h2>As you know, we at Page Design like to share with you information about some of the interesting companies we have the pleasure of working with. But sometimes, the personal lives of clients are just as interesting… </h2>
<p><img style="float: right; margin-left: 15px; margin-right: 15px;" title="Roaming Ghostland Book Cover" src="/assets/content//blog/BookCover_med.jpg" alt="Roaming Ghostland Book Cover" width="148" height="226" />Take for example Stevan Allen, owner and principle of Allen Strategic, a Public Relations firm located in Sacramento CA. During the eight years that we have been working with Stevan, we never knew that he was an author AND a freelance reporter whose dispatches from East Germany appeared in major newspapers throughout
the United States and earned him a nomination as a 1990 Livingston
Award finalist for foreign reporting. </p>
<p>Then, about six months ago, he came to us for help with his book cover design. His book is entitled <em>Roaming Ghostland: The Final Days of East Germany. </em>The book jacket states "Roaming Ghostland is about a defining moment both in modern European history and in the life of an idealistic young journalist who abandons everything to chase his dream as a freelance foreign correspondent covering the demise of East Germany after the Berlin Wall crashes down.<em>"</em> </p>
<h3>Congratulations Stevan on the realization of this book that we know was a labor of love!</h3>
<p>Read a synopsis of the book, find out more about the author or order the book by clicking on following link: <a title="Link to Roaming Ghostland " href="http://www2.xlibris.com/bookstore/bookdisplay.aspx?bookid=56997">http://www2.xlibris.com/bookstore/bookdisplay.aspx?bookid=56997</a></p>
<p>Click on the thumbnails below to view larger images of the book jacket.</p>
<p><a title="Roaming Ghostland Book Cover" rel="shadowbox[group]" href="/assets/content//blog/BookCover_lrg.jpg"><img style="margin: 0px 1px;" title="Roaming Ghostland Book Cover" src="/assets/content//blog/BookCover_thumb.jpg" alt="Roaming Ghostland Book Cover" width="60" height="60" /></a><a title="Roaming Ghostland Back Cover" rel="shadowbox[group]" href="/assets/content//blog/BackCover_lrg.jpg"><img style="margin: 0px 1px;" title="Roaming Ghostland Back Cover" src="/assets/content//blog/BackCover_thumb.jpg" alt="Roaming Ghostland Back Cover" width="60" height="60" /></a></p>
ISCAID: Dedicated to the Animals that Improve Our Quality of Life urn:uuid:60DB6153-FFE3-371E-E384C05E4AA1124D2009-07-09T02:07:18Z2009-07-10T05:07:00Z<p>I have to give a shout out and recognize yet another cool client that
we have been working with recently... The International Society for
Companion Animal Infectious Diseases (ISCAID). Yes, it is a mouth full,
but the longer the name the more interesting the group, right?</p>Heather Orr-Martinez
<p><img style="float: right; margin-left: 20px; margin-right: 20px;" title="ISCAID Logo" src="/assets/content//blog/ISCAID_Logo_med.jpg" alt="ISCAID Logo" width="165" height="231" />I have to give a shout out and recognize yet another cool client that we have been working with recently… The International Society for Companion Animal Infectious Diseases (ISCAID). Yes, it is a mouth full, but the longer the name the more interesting the group, right? ISCAID was founded in 2006 because of a growing interest in companion animal infectious diseases within the veterinary profession; the increasing importance of infectious diseases transmitted from animals to people and an increasing need for formal recommendations for the diagnosis, prevention and treatment of companion animal infectious diseases. Companion animals include dogs, cats, birds, horses, etc.<br /><br />Although the Society has been in existence since 2006, they just recently began work on their marketing materials. Thus far Page Design has created a logo, brochure and website for them. The website was the most complicated piece. As an international organization, the website will be used as ISCAID's main source of communication between members, as well as a means for gathering donations and sponsors. We created a membership only section that is password protected and houses a photo gallery, case study section, membership forum, archives and more.<br /><br />Although the Society deals with very serious issues, like infectious diseases, they wanted the logo, brochure and website to reflect the positive results from the research and collaboration that ISCAID will bring to companion animals and the owners that love them!<br /><br />Click on the thumbnails below to view the logo, brochure and website Page Design created for ISCAID. You can visit their website at <a title="ISCAID Website" href="http://www.iscaid.org/">www.iscaid.org</a>.</p>
<p><a title="ISCAID Logo" rel="shadowbox[group]" href="/assets/content//blog/ISCAID_Logo_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="ISCAID Logo" src="/assets/content//blog/ISCAID_Logo_thumb.jpg" alt="ISCAID Logo" width="60" height="60" /></a><a title="ISCAID Brochure" rel="shadowbox[group]" href="/assets/content//blog/ISCAID_Brochure_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="ISCAID Brochure" src="/assets/content//blog/ISCAID_Brochure_thumb.jpg" alt="ISCAID Brochure" width="60" height="60" /></a><a title="ISCAID Website" rel="shadowbox[group]" href="/assets/content//blog/ISCAID_Website_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="ISCAID Website" src="/assets/content//blog/ISCAID_Website_thumb.jpg" alt="ISCAID Website" width="60" height="60" /></a></p>
Creating a Family of Logosurn:uuid:FAA7E0C2-FFE3-371E-E34A82E1CD76423B2009-06-29T03:06:43Z2009-06-29T06:06:00Z<p>Page Design has just finished creating a new logo for the California Emergency Management Agency (CalEMA). CalEMA provides disaster praparedness, response, mitigation, recovery and training for all of California... </p>Heather Orr-Martinez
<h2>Page Design has just finished creating a new logo for the California Emergency Management Agency (CalEMA). CalEMA provides disaster preparedness, response, mitigation, recovery and training for all of California. </h2>
<h3><img style="float: right; margin-left: 15px; margin-right: 15px;" title="CalEMA Shield Logo" src="/assets/content//blog/CalEMA_ShieldLogo_med.jpg" alt="CalEMA Shield Logo" width="165" height="231" />Creating Logos for Multiple Applications:</h3>
<p>CalEMA brings under one umbrella several emergency agencies which allows for better communication and response time during disasters such as fire, terrorism, earthquake, etc. As you can imagine it was important that the new logo embody a sense of authority as well as fit in with current State of California iconography and be easily transferable to patches and insignia. The new logo has the potential of being used on everything from hats and jackets to the sides of emergency vehicles and cloisonné pins.</p>
<p>What was challenging about creating this logo was the rather long name. California Emergency Management Agency cannot fit all on one line and be usable for most logo applications. Even stacked it proved a challenge to read in smaller application and at long distances. Since easy visibility is a major issue for emergency personnel, the acronym Cal E-M-A was created to provide a much shorter alternative to the full version. Once the simple version of the logo was created, versions including the full name as well as the acronym were needed in horizontal, vertical and seal applications allowing CalEMA maximum flexibility</p>
<p>The final mark includes what is commonly referred to as the "California Bear" as it adorns the flag, many State of California logos as well as the California seal. The shield shape signifies law enforcement and authority. The bear is walking into the shield much as CalEMA personnel will be entering a dangerous and potentially life threatening situation and assessing what needs to be done. His stance signifies leadership, authority and seriousness. The star is again taken from the California flag, further emphasizing that this is in fact the "California Bear." The rays emanating from the bear can signify any number of things including the California sun, protection or hope. The colors blue, gold and red are the colors most frequently used as State of California colors. The acronym was broken into two lines to help the viewer read it as Cal E-M-A, rather than seeing it as CALEMA. The final mark embodies all of the criteria set forth by the client and portrays the image that CalEMA wanted.</p>
<p>Click on the thumbnails below for larger views of each of the final logo versions.</p>
<p><a title="CalEMA Shield Logo" rel="shadowbox[group]" href="/assets/content//blog/CalEMA_Shield_Lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="CalEMA Shield Logo" src="/assets/content//blog/CalEMA_Shield_Thumb.jpg" alt="CalEMA Shield Logo" width="60" height="60" /></a><a title="CalEMA Vertical Logo" rel="shadowbox[group]" href="/assets/content//blog/CalEMA_Vertical_Lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="CalEMA Vertical Logo" src="/assets/content//blog/CalEMA_Vertical_Thumb.jpg" alt="CalEMA Vertical Logo" width="60" height="60" /></a><a title="CalEMA Horizontal Logo" rel="shadowbox[group]" href="/assets/content//blog/CalEMA_Horizontal_Lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="CalEMA Horizontal Logo" src="/assets/content//blog/CalEMA_Horizontal_Thumb.jpg" alt="CalEMA Horizontal Logo" width="60" height="60" /></a><a title="CalEMA Seal Version" rel="shadowbox[group]" href="/assets/content//blog/CalEMA_Seal_Lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="CalEMA Seal Version" src="/assets/content//blog/CalEMA_Seal_Thumb.jpg" alt="CalEMA Seal Version" width="60" height="60" /></a></p>
<p> </p>
Optima Healthcare Insurance Services Gets A Fresh Lookurn:uuid:5B086C22-FFE3-371E-E3E8351CE478340D2009-06-04T09:06:32Z2009-06-04T12:06:00Z<p>We strive to make all the logos we design at Page Design
timeless... but every logo, after fifteen years or so, can use a little
modernizing. Optima Healthcare Insurance Services is a great example of this. About a year ago Optima made plans to move into a new building and
since they would need to reprint all their business correspondence with
the new address, they decided it was the perfect time to update their
logo...</p>Heather Orr-Martinez
<h2>We strive to make all the logos we design at Page Design timeless… but every logo, after fifteen years or so, can use a little modernizing. </h2>
<p>Optima Healthcare Insurance Services is a great example of this. About a year ago Optima made plans to move into a new building and since they would need to reprint all their business correspondence with the new address, they decided it was the perfect time to update their logo. There is always a bit of anxiety over altering a mark that has been around for as long as Optima's has, but even Coca Cola and Prudential, two of the oldest and most recognized
marks, have recognized the need to keep their brand current and continually make minor updates to their logos. </p>
<p>
<img style="float: right; margin-left: 8px; margin-right: 8px;" title="Original & New Optima Logo" src="/assets/content//blog/OptimaLogo_OldVsNew.jpg" alt="Original & New Optima Logo" width="205" height="353" />The original Optima logo was designed by Tracy Titus and Laurel Mathe over fifteen years ago and served the company well. As mentioned above, there was some anxiety involved in creating the new mark. So, we decided to show Optima several options from extremely minor to major, but all within the realm of an update and not a complete redesign. The idea was to keep the overall feel of the original while updating the colors and font. To the right is a sample of the original logo and the final revised logo. Among the changes you will see that we made changes to the fonts, color and mark. </p>
<p>The new Optima font is close to the original but has more pronounced serifs, is slightly thicker in weight and the letters are spaced closer together. This, along with the darker color, gives the word "Optima" a stronger presence. We kept the new colors similar to the original to ensure it would still fit in with existing marketing materials not scheduled to be reprinted. However, the new colors are stronger shades of purple and green, which reflect the strength and stability of Optima Healthcare. The colors also integrate well with the interior and exterior design of Optima's new building. The biggest change was to the mark itself. Rather than stacking the mark directly above the name, it is placed to the left, which gives the logo a less a-symmetric feel. We closed in the circle a little to make it look less like a "C" and more like an "O." We also altered the crane/mountain like shapes to make them appear more as abstract waves. The waves break out of the circle giving the mark a nice energy.</p>
<p>In the end, Optima decided on a logo with more dramatic changes than they had originally thought. Take a look at the images below to see the range of options that Page Design created. I think you will agree that they chose the best option. To learn more about Optima you can visit their website at <a title="Optima Healthcare Website Link" href="http://www.optimahealthcare.com/">www.optimahealthcare.com</a>.</p>
<hr />
<p><a title="Original Optima Logo" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Original_lrg.jpg"><img style="margin-left: 0px; margin-right: 0px;" title="Original Optima Logo" src="/assets/content//blog/OpimaLogo_Original_thumb.jpg" alt="Original Optima Logo" width="60" height="60" /><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 1" src="/assets/content//blog/OpimaLogo_Option1_thumb.jpg" alt="Optima Logo Option 1" width="60" height="60" /></a><a title="Optima Logo Option 2" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Option2.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 2" src="/assets/content//blog/OpimaLogo_Option2_thumb.jpg" alt="Optima Logo Option 2" width="60" height="60" /></a><a title="Optima Logo Option 3" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Option3.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 3" src="/assets/content//blog/OpimaLogo_Option3_thumb.jpg" alt="Optima Logo Option 3" width="60" height="60" /></a><a title="Optima Logo Option 4" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Option4.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 4" src="/assets/content//blog/OpimaLogo_Option4_thumb.jpg" alt="Optima Logo Option 4" width="60" height="60" /></a><a title="Optima Logo Option 6" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Option6.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 6" src="/assets/content//blog/OpimaLogo_Option6_thumb.jpg" alt="Optima Logo Option 6" width="60" height="60" /></a><a title="Optima Logo Option 7" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Option7.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 7" src="/assets/content//blog/OpimaLogo_Option7_thumb.jpg" alt="Optima Logo Option 7" width="60" height="60" /></a><a title="Final Revised Optima Logo" rel="shadowbox[group]" href="/assets/content//blog/OpimaLogo_Final_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Optima Logo Option 8" src="/assets/content//blog/OpimaLogo_Option8_thumb.jpg" alt="Optima Logo Option 8" width="60" height="60" /><img style="margin-left: 1px; margin-right: 1px;" title="Final Revised Optima Logo" src="/assets/content//blog/OpimaLogo_Final_thumb.jpg" alt="Optima Logo Final" width="60" height="60" /></a></p>
Believe the Unseenurn:uuid:B66484C6-FFE3-371E-E33679758B28F01E2009-05-19T05:05:37Z2009-05-20T01:05:00Z<p>Every once in a while we get a project that really touches our hearts
and Project 3000 is one of those. Project 3000 is a non-profit
organization created by Chicago Cubs star Derrek Lee and Boston Celtics
CEO and co-owner Wyc
Grousbeck. Both men, and their families, have been touched by Lebers
Congenital Amaurosis (LCA). As a result, they decided to combine their
talents and help forward the research being done on the causes of and
cure for Leber Congenital Amaurosis (LCA).</p>Heather Orr-Martinez
<h3><img title="Believe the Unseen" src="/assets/content//blog/BelieveTheUnseen_med.jpg" alt="Boy with LCA on Rope Swing" width="410" height="194" /></h3>
<h3>Project 3000: Finding the causes of and treatment for Leber Congenital Amerosis (LCA)</h3>
<p>Every once in a while we get a project that really touches our hearts and Project 3000 is one of those. Project 3000 is a national grass roots effort created by Chicago Cubs star Derrek Lee, Boston Celtics CEO and co-owner Wyc Grousbeck, and the Carver Lab at the University of Iowa. Both men, and their families are committed raising awareness and helping researchers find a cure. Before their partnership there was not a lot of awareness about LCA as the disease is very rare and only affects about 3000 people in the United States today. Unfortunately the disease affects mostly children and eventually leads to blindness. Project 3000 is funded almost entirely by donations and therefore needed a brochure that could be used not only for fundraising but also as a tool to inform people affected with LCA of the services Project 3000 provides.<br /><br />Project 3000's leaders wanted to communicate the seriousness of the disease but also convey the hope generated by the current research. Page Design took this information and came up with several ideas that visually communicated the idea of "Believe the Unseen," Project 3000's tag line. "Believe the Unseen" encompasses many of Project 3000's core beliefs and inspired all sorts of imagery. We almost always provide three to five ideas for a client to choose from. Sometimes it is an easy decision, and sometimes it takes several rounds of changes to get the final results. Below you can view the final brochure and folder, as well as several of the designs that were not picked but were also good solutions. If you would like more information about Project 3000 or LCA, you can visit their website at: <a href="https://www.carverlab.org/project3000/">www.carverlab.org/project3000/.</a></p>
<hr />
<p><a title="Project 3000 Final Brochure" rel="shadowbox[group]" href="/assets/content//blog/Project3000_FolderFinal_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Final Project 3000 Brochure Cover" src="/assets/content//blog/Project3000_FolderFinal_thumb.jpg" alt="Final Project 3000 Brochure Cover" width="60" height="60" /></a><a title="Project 3000 Design Concept (Not Chosen)" rel="shadowbox[group]" href="/assets/content//blog/Project3000_FolderComp1_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Project 3000 Design Concept (Not Chosen)" src="/assets/content//blog/Project3000_FolderComp1_thumb.jpg" alt="Project 3000 Design Concept (Not Chosen)" width="60" height="60" /></a><a title="Project 3000 Design Concept (Not Chosen)" rel="shadowbox[group]" href="/assets/content//blog/Project3000_FolderComp2_lrg.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Project 3000 Design Concept (Not Chosen)" src="/assets/content//blog/Project3000_FolderComp2_thumb.jpg" alt="Project 3000 Design Concept (Not Chosen)" width="60" height="60" /></a></p>
NorthBay Wellspring Wins the Gold Aster Award!urn:uuid:0E09FF7D-FFE3-371E-E3FB63F84A460EED2009-05-05T07:05:08Z2009-05-05T11:05:00Z<p>It is always nice to be acknowledged for the long hours you put in on a
project, and even better with you win an award for it! So we are
pleased to announce that The Fall 2008 issue of NorthBay Healthcare's
quarterly magazine entitled <em>Wellspring</em> won the <em>Marketing Healthcare Today</em> magazine's <strong>Gold Aster Award</strong> for outstanding excellence in healthcare advertising. </p>Heather Orr-Martinez
<p><img style="float: right; margin-left: 10px; margin-right: 10px;" title="Fall 2008 Wellspring Cover" src="/assets/content//blog/LotteryNews_Cover_med.jpg" alt="Fall 2008 Wellspring Cover" width="165" height="214" />It is always nice to be acknowledged for the long hours you put in on a project, and even better with you win an award for it! So we are pleased to announce that The Fall 2008 issue of NorthBay Healthcare's quarterly magazine entitled <em>Wellspring</em> won the <em>Marketing Healthcare Today</em> magazine's <strong>Gold Aster Award</strong> for outstanding excellence in healthcare advertising. This is Wellspring's first Gold Aster Award, however it has won several other national awards over the years including the "Bronze Anvil" from the Public Relations Society of America.</p>
<p>We have had the pleasure of working on Wellspring for over 12 years and have seen it change from a two color newsletter to a full color magazine averaging from 32 to 40 pages. Publications are a collaboration between editor and designer in which each spread is fussed over until all the individual parts come together to form an engaging story that can't be passed up. This would not be possible without interesting content. With that in mind we would like to congratulate NorthBay Healthcare on this thoughtful – as well as educational – magazine that highlights those in the healthcare profession. We look forward to each issue and hope to be part of it for years to come!</p>
<p><em>Please click on the thumbnails below to view a larger image of the cover as well as interior spreads.</em> </p>
<hr />
<p><a title="Fall 2008 Wellspring Cover" rel="shadowbox[group]" href="/assets/content//blog/WellspringFall2008_Cover.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Fall 2008 Wellspring Cover" src="/assets/content//blog/WellspringFall2008_Cover_thumb.jpg" alt="Fall 2008 Wellspring Cover" width="60" height="60" /></a><a title="Fall 2008 Wellspring Table of Contents" rel="shadowbox[group]" href="/assets/content//blog/WellspringFall2008_TOC.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Fall 2008 Wellspring Table of Contents" src="/assets/content//blog/WellspringFall2008_TOC_thumb.jpg" alt="Fall 2008 Wellspring Table of Contents" width="60" height="60" /></a><a title="Fall 2008 Wellspring Cover Story" rel="shadowbox[group]" href="/assets/content//blog/WellspringFall2008_spread.jpg"><img style="margin-left: 1px; margin-right: 1px;" title="Fall 2008 Wellspring Cover Story" src="/assets/content//blog/WellspringFall2008_spread_thumb.jpg" alt="Fall 2008 Wellspring Cover Story" width="60" height="60" /></a></p>
California Homeowners Learn How To "Apply Responsibly"urn:uuid:A58B118F-FFE3-371E-E3C3E478287EF8532009-04-20T12:04:21Z2009-04-20T05:04:00Z<p>When a client comes to us with a complex problem, Page Design Group
meets them head on with a whole assortment of message driven solutions.
This was the case when Allen Strategic, in conjunction with the Urban
Pyrethroid Stewardship, a California-based collaboration, walked
through our doors.</p>Jesse Hopkins
<p><a rel="shadowbox[group]" href="/assets/content//blog/applyresponsiblyLGmain-web.jpg"><img style="float: right; margin-bottom:10px;" src="/assets/content//blog/applyresponsiblymain-web.jpg" alt=" " width="410" height="230" /></a></p>
<p>When a client comes to us with a complex problem, Page Design Group meets them head on with a whole assortment of message driven solutions. This was the case when Allen Strategic, in conjunction with the Urban Pyrethroid Stewardship, a California-based collaboration, walked through our doors. The purpose of the proposed project was to inform the public and homeowners about the proper use, storage and disposal of outdoor consumer pesticide products, including pyrethroid insecticides. When not properly handled, stored, or disposed of, these pyrethroids can be harmful to California's water and the environment.
</p>
<h2>The purpose of the proposed project was to inform the public and
homeowners about the proper use, storage and disposal of outdoor
consumer pesticide products, including pyrethroid insecticides.</h2>
<p>
To start this 8-month-long project, Page Design Group first proposed a simplified campaign name. After thorough research and an in-depth naming process, applyresponsibly.org was born. Catchy, easy to remember, descriptive and drives people to the website. The applyresponsibly.org campaign involved the creation of a logo, informative and environmentally friendly brochure, educational website, advertisements for BART cars and an assortment of branded giveaways in a presentation package. </p>
<p>The presentation package was a large component of the applyresponibly.org campaign. It involved working with national vendors who each produced affordable and message driven pieces of the puzzle. These giveaways included gardening gloves, knee pad, trowel, folding frisbee, refrigerator magnets and California poppy seeds, topped off with a press release, brochure, and general message to recipient. Every piece in the box was visually branded with the Apply Responsibly logo. Three hundred of these boxes will be distributed across California encouraging organizations such as garden clubs and media to inform and educate others about the proper use, storage and disposal of pesticide products containing pyrethroids. </p>
<p>Clear branding, consistent eye-catching designs and concise messaging made this campaign a success. Now get out there and enjoy your pest free garden, but remember to always Apply Responsibly.</p>
<p>Please visit <a title="Apply Responsibly" href="http://www.applyresponsibly.org">applyresponsibly.org</a> for tips on the proper use, storage and disposal of outdoor consumer pesticide products, including pyrethroid insecticides.</p>
<p><a rel="shadowbox[group]" href="/assets/content//blog/applyresponsiblywebsiteLG.jpg"><img style="float: left;" src="/assets/content//blog/applyresponsiblywebsitethumb.jpg" alt=" " width="60" height="60" /></a><a rel="shadowbox[group]" href="/assets/content//blog/bart-large.jpg"><img style="float: left;" src="/assets/content//blog/bart-thumb.jpg" alt=" " width="60" height="60" /></a><a rel="shadowbox[group]" href="/assets/content//blog/ApplyresponsiblyMagnets-05outLG.jpg"><img style="float: left;" src="/assets/content//blog/ApplyresponsiblyMagnets-05outTHUMB.jpg" alt=" " width="60" height="60" /></a><a rel="shadowbox[group]" href="/assets/content//blog/applyresponsiblyBro_cover.jpg"><img style="float: left;" src="/assets/content//blog/applyresponsiblyBro_coverthumbnail.jpg" alt=" " width="60" height="60" /></a></p>
Rice Recipes With Pizazz!urn:uuid:4543EBE2-FFE3-371E-E338A3646D5899E62009-04-01T11:04:00Z2009-04-01T02:04:00Z<p>When a commission's sole purpose is to promote rice... you KNOW they
have some good rice recipes! The California Rice Commission (CRC) is
constantly looking for, and creating, great rice recipes. So, we
thought we would share two of our favorites with you– "Brown Rice with
Bacon" and "Chocolate Cranberry Rice Pudding."</p>Heather Orr-Martinez
<p><img style="margin: 0px; float: left;" title="Chocolate Cranberry Rice Pudding" src="/assets/content//blog/ChocolateRicePudding_sm.jpg" alt="Chocolate Cranberry Rice Pudding" width="180" height="141" /></p>
<p><img style="margin: 0px 20px; float: left;" title="Brown Rice with Bacon" src="/assets/content//blog/brownricewithbacon_sm.jpg" alt="Brown Rice with Bacon" width="180" height="141" /></p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>When a commission's sole purpose is to promote rice… you KNOW they have some good rice recipes! The California Rice Commission (CRC) is constantly looking for, and creating, great rice recipes. So, we thought we would share two of our favorites with you- "Brown Rice with Bacon" and "Chocolate Cranberry Rice Pudding." Now… I have personally tried both of these recipes at a function that CRC hosted and they are great. I especially liked the rice pudding which is saying something because I am NOT a pudding fan. But it had a light texture, creamy flavor and the cranberries give it a little extra kick.</p>
<p>Each recipe has a distinctive taste which goes beyond the average rice dish, so give them a try! You can view the recipes for the two recipes described above, or download a PDF of the <a title="CRC Rice Recipes In PDF Format" href="/assets/content//blog/CRC_RiceRecipes.pdf">recipe cards</a><a href="http://www.pagedesigngroup.com/assets/content//blog/CRC_RiceRecipes.pdf"> </a>that we created for CRC. And if these two don't tickle your fancy, check out more recipes on the CRC website, they are available on their website at <a title="Recipe Page for California Rice Commission" href="http://www.calrice.org/b4_recipes.htm">www.calrice.org/b4_recipes.htm</a><a href="http://www.calrice.org/b4_recipes.htm"><br /></a></p>
<hr />
<h2><br /></h2>
<h2><strong>Chocolate Cranberry Rice Pudding</strong><em><br />Combine dark chocolate with a few simple ingredients and the result is comfort food at its finest. This dish provides great taste and a creative way to enjoy an exceptional quality, locally-grown food: California rice. </em></h2>
<h3>Ingredients</h3>
<p><strong>2 cups:</strong> Calrose, medium grain rice, cooked<strong>2 cups:</strong> whole milk (more if needed)<br /><strong>¼ cup:</strong> sugar<br /><strong>4 oz:</strong> semisweet or bittersweet chocolate, chopped<br /><strong>½ cup:</strong> heavy cream (more if needed)<br /><strong>1:</strong> large egg<br /><strong>1: </strong>teaspoon pure vanilla extract<br /><strong>¼ cup: </strong>cranberries, dried</p>
<h3>Instructions for Preparation</h3>
<ol>
<li>Combine the milk, rice and sugar in a saucepan; heat, stirring, over medium heat until the mixture boils. Boil gently over medium to medium-low heat, stirring often, until thickened, 15-20 minutes. Stir in the chocolate until melted. To expedite melting of chocolate, microwave for about one minute at medium high and then stir into mixture.</li>
<li>In a small bowl, whisk the cream and egg until blended. Stir a little of the hot rice mixture in the cream mixture to temper the egg. Stir the egg mixture in the rice and cook, stirring, until the pudding boils. Remove from heat; stir in the vanilla and cranberries.</li>
<li>Serve warm with heavy cream, or serve cold. Add more cream or milk as needed to thin the pudding, which will thicken as it stands.</li>
</ol>
<p>
<strong>Makes 4 Serving</strong></p>
<hr />
<p> </p>
<h2><strong>Brown Rice with Bacon</strong><em><br />This recipe provides an irresistible combination of sweet and savory. Plus, with California brown rice as the primary ingredient, you’re adding important whole grains to your diet. </em></h2>
<h3>Ingredients</h3>
<p><strong>
1 cup:</strong> California premium medium grain brown rice, uncooked <br /><strong>2¼ cups:</strong> water <br /><strong>½ cup:</strong> dried dates, chopped<br /><strong>3:</strong> cooked peppered strips of bacon, diced<br /><strong>¼ cup: </strong>chopped chives<br /><strong>1 tbsp.: </strong>maple syrup<br />Salt and pepper to taste</p>
<h3>Instructions for Preparation</h3>
<ol>
<li>Combine rice and water in a medium saucepan. Bring to a soft boil. <br />Reduce heat to low and cover. Simmer for 50 minutes or until liquid is absorbed. </li>
<li>Remove from heat. Let stand covered for 10 minutes before serving. Fluff with fork.</li>
<li>Immediately stir in the remaining ingredients.</li>
</ol>
<p><strong>Serve hot or cold. Makes 4-6 Servings</strong></p>
Are There Five Flavors of Fantasy?urn:uuid:44B6D069-FFE3-371E-E34F409489A36E632009-03-27T02:03:59Z2009-04-01T02:04:00Z<p>Every couple can use a little extra spice in their love life from time to time, and Chocoholics Divine Desserts is always there to lend a helping hand to couples in need. One of the latest products to join the Chocoholics sensual line is "Five Flavor Fantasy," a gift set including five of Chocholics body frosting flavors in small 1.5oz jars and convenient paint brush...</p>Heather Orr-Martinez
<p><a title="Five Flavor Fantasy" rel="shadowbox" href="/assets/content//blog/5FlavorFantasy_lrg.jpg"><img src="/assets/content//blog/5JarFantasy_med.jpg" alt="Five Jar Fantasy Packaging" width="410" height="191" /></a></p>
<p>Every couple can use a little extra spice in their love life from time to time, and Chocoholics Divine Desserts is always there to lend a helping hand to couples in need. As most women will attest (along with countless experts on the matter), chocolate not only tastes great, but can be an aphrodisiac as well. With this in mind, Chocoholics created an entire line of sensual chocolate products. Over the past ten years the line has grown from one jar of Original Sin Body Frosting (accompanied by paint brush and recipe booklet), to a line of games, dolls, five more flavors of chocolate and numerous other novelty items.<br /><br />One of the latest products to join the Chocoholics sensual line is "Five Flavor Fantasy," a gift set including five of Chocoholics body frosting flavors in small 1.5 oz jars and convenient paint brush. The gift set, along with a Tattoo Set and "Desert's on Me" game were featured in several Target stores during Valentine's Day.</p>
<p>Page Design not only created the labels that go on the jars, but wrote the copy and designed the exterior packaging. You can see several more Chocoholics – Page Design collaborations in the <a title="More Great Stuff" href="/page.cfm/portfolio/more-great-stuff">More Great Stuff </a>section of our portfolio. </p>
<p>Click on the thumbnails below to view larger images of the new Chocoholics packaging.</p>
<p><a title="Five Flavor Fantasy" rel="shadowbox[group]" href="/assets/content//blog/5FlavorFantasy_lrg.jpg"><img class="portfolioThumbnail" style="margin: 0px 3px;" src="/assets/content//blog/5FlavorFantasy_thumb.jpg" alt="Five Flavor Fantasy Packaging" width="60" height="60" /></a><a title="Five Flavor Fantasy Romance Copy" rel="shadowbox[group]" href="/assets/content//blog/5JarFastasy_Back.jpg"><img class="portfolioThumbnail" style="margin: 0px 3px;" src="/assets/content//blog/5JarFastasy_Back_thumb.jpg" alt="Five Flavor Fantasy Romance Copy" width="60" height="60" /></a><a title="Chocolate Tattoo Set" rel="shadowbox[group]" href="/assets/content//blog/ChocolateTattoos_lrg.jpg"><img class="portfolioThumbnail" style="margin: 0px 3px;" title="Chocolate Tattoo Set" src="/assets/content//blog/ChocolateTattoos_thum.jpg" alt="Chocolate Tattoo Set" width="60" height="60" /></a><a title="Desert's On Me Game" rel="shadowbox[group]" href="/assets/content//blog/DessertsOnMe_lrg.jpg"><img class="portfolioThumbnail" style="margin: 0px 3px;" src="/assets/content//blog/DessertsOnMe_thumb.jpg" alt="Dessert's On Me" width="60" height="60" /></a></p>